Smel specializes in branding and communications. We excel in extraordinary creativity and refined craftsmanship. We exceed expectations by diving deep to understand, create, and crystallize your brand's transformation. Operating from our studio in Amsterdam, we work with clients of various sizes who are ready to embrace change.

We believe that visionary brands require extraordinary creativity. Here at Smel, we harness innovative ideas and unique designs to go beyond the ordinary, making a profound impact on global interactions by reshaping their core and envisioning a brighter future.

What we do
Our expertise lies in crafting and revitalizing brands, whether starting from scratch or infusing fresh creative energy to brighten your business. In today's landscape, creativity and design are the driving forces behind modern brand success.

“You could be part of what we do: mining new stories in unexpected places.”
— Edgar Smaling & Carlo Elias, founders Smel *creative agency

Selected clients

Anton Corbijn, Bryan Adams photography, Cascando, Cornelie Tollens, ECCO Sko A/S, Florent, Frame publishers, Gemeente Amsterdam, Holland Baroque, Holtkamp Horeca, HTNK, IJver, I Love Fake Magazine, KAW architects, Lecturis publishers, Lenarduzzi, Local, Marlies Dekkers, Meng custom content, Menno Kroon, Ministerie van OCW, Ministerie van VROM, Morad Bouchakour, State of Art Menswear, Studio Piet Boon, PostNL, Red Bull Studios, Remy Meijers, Rituals, Robert Bronwasser, Slangen+Koenis architects, Stigter van Doesburg, Super Stories, Taschen, Uitgeverij TerraLannoo, Terry Rodgers, Torch gallery, Yip International, ZOO Magazine

By continuing to browse this site, you agree to the use of cookies to generate visit statistics.