Inspiring the music industry by unfolding a world of talent

The Opposites, Mr Probz, Sevdaliza, Typhoon. But also the kid next door with talent and dreams but no money for studio time. They all record at the state-of-the-art Red Bull Studios Amsterdam. Smel designed the studio's visual identity and brand style, communicated through posters, flyers, banners, Facebook, and online activation.

Edgy underground feeling

Red Bull Studios Amsterdam is a state-of-the-art recording studio and gives small local talent as well as international artists the ultimate facilities to make music. In addition to the studio, Red Bull Studios Live is a platform where cultural shows and festival activities take place. Smel was asked to develop an identity especially for the studio in Amsterdam that had to become more progressive than the global identity. Based on the existing triangular shape we started to explore the boundaries, inspired by sound, rhythm, and emotions. The result is a play of lines and surfaces rhythmically interwoven with raw black and white photography, with that nice edgy and underground feeling.

Creative breeding ground for musical talent

For years, Red Bull was regarded as the main commercial sponsor of underground music. Red Bull Studios Amsterdam collaborations brought talent such as The Opposites, Mr Probz, Nina Kraviz, Sevdaliza. Palms Trax, Jameszoo and Typhoon. Smel designed posters, flyers, banners, Facebook and online activation for, among others, Mr. Probz, Sevdaliza, Gerson Main and DGTL / Disclosure.
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Red Bull
Red bull
Photography posters NDSM
Scott G Toepfer
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