Bold elegance in a seamless digital flagship store

State of Art brings together the best from different eras in collections appreciated by style-conscious men. Subtly stubborn, effortlessly elegant, and confident. Smel *creative agency developed a tailor-made digital rebranding for the e-commerce channel.

A design step in UX, stronger and more current


State of Art, together with retail expert René Repko, asked Smel to develop a new design language and e-commerce experience. The aim was to create awareness among a younger target group while retaining regular customers. We created a look & feel with a mentality update that is visibly tougher and more distinctive. In addition, we have made the hierarchy and navigation more current and easier to use.
State of Art is a brand on the move. Steps had to be taken in particular on the 'digital footprint'. SMEL helped us perfectly with a design step in UX. Still 'on brand', but stronger, more current. Moreover, good cooperation.

— René Repko, retail expert

A tailored e-commerce experience


The e-comm platform, developed in Magento 2.0, is fully responsive with 'the latest rules in navigation'. POP pages and filters are easy to navigate to choose your perfect outfit. Our focus was to create a high-end shopping experience with a contemporary and cool look.
Client
State of Art Menswear
Website
stateofart.com
Collaboration
Web development:
Valantic
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